Reebok company was found in 1895 in a small England town with the name “JW Foster and sons”. The company changes its name in 1958 when the sets the goal to design, sell and distribute sport accessories for fitness and casual occasions, clothes and equipment all over the world. In 2006 the Adidas group acquired Reebok. The company has focused more on fitness rather than specific sports and began to support the CrossFit movement. With the launch of the support campaign the company featured the “Delta” logo for the first time. In march 2014 the Delta symbol became their official new sign. The Reebok’s new logo represents the transformable change that fitness can have on a person’s life. According to the company’s words the symbol stands for three major changes that everyone experiences when exceeds his limits: physical, mental and social. It consists of three figures that form a triangular logo. “The new brand mark signals a clear purpose for our brand and it will be a badge for those who pursue a fuller life through fitness. We believe the benefits of an active life go beyond the physical benefits and impacts your whole self and your relationships with others,” […]
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