This post is about the new Pepsi “smile”. They say they’ll invest 1 billion USD for rebranding. Let’s take a closer look. The new Pepsi logo was launched a few months ago and since then I’ve heard and read a lot of different opinions about the quality of the new mark. As every redesign, most people doesn’t accept it at first and even deny it. But actually this new logo is a great move. I think is genius step forward. Pay attention, I’m talking about the logo here, not about the brand, Seth is singing different song. So, they bring the wave some spirit. It’s not so boring as it was. The white line is full with live and is ready to dance on the advertising stage. The beauty of such a design concept is that you could transform it and use it in many ways. By just changing the width and the angle of the curve – different meanings and messages appear. Pepsi has always tried to be on the edge of the fashion. And in this moment – it succeeded in one direction. This “dynamic” logos will be seen more and more. Symbols that have a “base model”, […]
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